Program

Erasmus 1 & Foyer

• Doors open
  12.30 - 13.00
• Afternoon Break
  14.20 - 14.35
• Late Afternoon Break
  15.45 - 15.55
• Drinks
  17.00 - 18.30

UvA 3-4 | Conversion

• Moderators UvA 3-4
  12.30 - 13.00
• Start program: Welcome speech
  13.00 - 13.10
• Building in-house Experimentation Programs
  13.10 - 13.35
• From persuasion to transparency: less is not more
  13.40 - 14.00
• The Cliffhanger Paywall: How an AI-Powered Intro Increased Subscription Sales by 10%
  14.40 - 15.00
• First Meaningful Step Optimization: The Quote Starter Concept
  15.25 - 15.45
• Unconference
  16.00 - 16.25
• Award Ceremony: Next Gen Hero Award
  16.25 - 16.30
• Award Ceremony: Category Conversion, Category Beyond Web​ & Category Experimentation Culture
  16.30 - 16.45
• Closing words moderator
  16.45 - 17.00

UvA 2 | Beyond Web

• Moderator UvA 2
  12.30 - 13.00
• Smart Routing: How DPG Media used a Churn Prediction Model to connect Online Churn with Offline Retention
  13.40 - 14.00
• Expert session Wingify
  14.05 - 14.20
• From scripted chatbot to Generative AI: how Univé proved its impact through experimentation
  14.40 - 15.00
• Expert session Kameleoon
  15.05 - 15.20
• The Great Analytics & CRO Debate
  16.00 - 16.25

Erasmus 2 | Experimentation Culture

• Moderator Erasmus 2
  12.30 - 13.00
• Scaling Experimentation: From Regional Testing to Global Decision-Making
  13.40 - 14.00
• Frictionless Journeys: Uncover and Fix the Gaps in Your Digital CX
  14.05 - 14.20
• We Didn’t Have a Measurement Problem. We Had a Language Problem. How Five Achmea Brands Built One Definition of Customer Success
  14.40 - 15.00
• Expert session DDMA
  15.05 - 15.20
• From separate a/b-test to strategic impact
  15.25 - 15.45
• The Great Analytics & CRO Debate
  16.00 - 16.25