Submit a Case

Choose your category

Great! You’ve decided to take part in DDMA Experimentation Heroes. Below you’ll find all the categories and the steps you need to take to submit a case. New this year is our award process: the two-step rocket submission. You start with a quick entry that takes you only about 20 minutes. This will save you precious time of you and your team.

For experiments focused on improving performance within websites or apps. Choose this category if your case optimises user journeys, reduces friction, or drives measurable results such as higher conversion, revenue, or engagement.

Check out Category

For experiments that take place outside websites or apps. Choose this category if your case focuses on campaigns, email, offline media, in-store experiences, or cross-channel journeys where impact is measured beyond on-site behaviour.

Check out Category

For organisations that are building or scaling experimentation as a way of working. Choose this category if your case is about embedding experimentation in teams, processes, or decision-making and driving impact across the organisation.

Check out Category

Important dates

New this year is the two-step rocket submission. You start with a quick entry that takes you only about 20 minutes. If you’re selected for the shortlist, you’ll know it’s worth investing time in the full case.

26 June (before 17:00)
Deadline shortlist submission, only takes you 20 minutes. No strings attached.

30 June
Notification of selected shortlist submissions to start full case submission. Good to know you can still adjust your initial entry.

18 September (before 17:00)
Deadline full case submission.

28 September
Announcement of the nominees.

8 October
Jury Day: nominees present their case to the jury via an online call.

5 November
Presentations of all nominees at Experimentation Heroes 2026 and the announcement of the winners.

Questions?

If you have any questions about submitting a case, please contact DDMA:
Email: merelbracht@ddma.nl
Phone: +31 20 452 84 13

Submit case 2026

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