DDMA

Experimentation Heroes

The date for Experimentation Heroes 2024 is set, and case registrations are now closed. Want to see who comes out on top and get inspired by the best in experimentation? Join us on November 7th at The Social Hub in Amsterdam.

 

Tickets
Program

What we do

About Experimentation Heroes

The heart of the event lies in highlighting the very best work in Experimentation and the heroes who are behind that. Each case will be extensively explored, providing you with practical tips and actionable insights that you can apply to your own business endeavors. Discover the secrets behind their success and unlock a world of inspiration and knowledge divided over the following topics:

  • Conversion
  • Beyond Web
  • Experimentation Culture

Are you going to be one of our Experimentation Heroes that will be gracing our stage this year? Then starting prepping your case now.

More about the categories

Benefits of competing

Curious about the potential benefits of participation? The advantages are numerous. Here are some of them listed below:

  • Recognition and Prestige: Enhance the credibility of your organization.
  • Media Attention: Winning or even just participating can result in media coverage and publicity.
  • Feedback from the Jury: Stimulate further development in experimentation and testing.
  • Benchmarking and Best Practices: Gain a platform to benchmark your performance against other leading companies.
  • Team Spirit and Motivation: Participation or winning recognizes the team’s efforts, making you an attractive employer for talent.

Who should definitely attend?

These are just a few examples of roles that could benefit from attending Experimentation Heroes.

  • Marketing Manager
  • Online Marketeer
  • CRO Specialist
  • E-commerce Manager
  • Digital Analyst
  • UX/UI Designer
  • Web Developer
  • Copywriter

It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.

Tickets

Speakers

Els Aerts

Co-founder
AGConsult

Craig Sullivan

CEO
Optimise Or Die

Nieuws

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Is Your Webshop Ready for the European Accessibility Act 2025?

That’s a question many businesses should be asking themselves right now. In just a year (on June 28, 2025), the European Accessibility Act (EEA) will come into effect. This new legislation will require e-commerce companies and webshops to make their platforms …

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Experimentation Hero in Focus: Jonas Timmer (Nu.nl)

Experimentation Hero in Focus: Jonas Timmer (Nu.nl)

As we prepare for Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jonas Timmer, a seasoned CRO specialist at Nu.nl.

Have you secured your ticket for …

25 September 2... Read more
Experimentation Hero in Focus: Jan Karel Ekkel (Kees Smit Tuinmeubelen)

Experimentation Hero in Focus: Jan Karel Ekkel (Kees Smit Tuinmeubelen)

In the run up to Experimentation Heroes 2024, we’re highlighting specialists in the field who embody what it means to be a true “Experimentation Hero.” Today, we speak with Jan Karel Ekkel, CRO Specialist at Kees Smit Tuinmeubelen. 

Jan Karel Ekkel started …

19 September 2... Read more
News archive
Location

Experimentation Heroes 2024 will take place in The Social Hub Amsterdam City.

Accessibility

Back in 2023

DDMA Experimentation Heroes 2023

On Tuesday, 31 October 2023, the winners of the 7th and final edition of the DDMA Experimentation Heroes were announced. This year, the ceremony was held live at Pakhuis de Zwijger in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.

Back in 2023