Submit a case

Great! You’ve decided to take part in DDMA Experimentation Heroes. Below you’ll find all the categories and the steps you need to take to submit a case. Good luck!

How to submit a case

5 steps

1. Carefully review the categories and criteria and submission rules before submitting your entry.
2. Download and fill in the entry format.

All entries formats are available for download on the categories page.

3. Enter your details below and upload the entry format in PDF
5. Block all important dates in your agenda

Entries can be submitted in Dutch or English.


The winners will be selected in 3 categories:

  • Conversion
  • Beyond Web
  • Experimentation Culture

To have a shot at becoming an Experimentation Hero, it’s crucial to submit the case under the right category. Consider carefully which category your case belongs in.

Categories and entry forms

Entries will be judged by an independent panel of international search experts and speakers. Check out all jury members here.

Important dates

20 September (before 17:00)
Deadline case submission

8 October
Announcement of the nominees

15 October
Jury Day: nominees present their case to the jury

7 November
Presentations of all nominees at Experimentation Heroes 2024 and the announcement of the winners

Submit case 2024

  • Drop files here or
    Max. file size: 54 MB.
      Next to your filled out format, you can include attachments (for additional data and imagery) using the same form used to upload this entry. Please submit these files in PDF format whenever possible, except for file types that cannot be converted to PDF, like video files.
    • Would you like to know more about how we process your data? Then read our privacy statement.


    If you have any questions about submitting a case, please contact DDMA:

    Phone: +31 20 452 84 13