Submit a Case

Choose your category

Great! You’ve decided to take part in DDMA Experimentation Heroes. Below you’ll find all the categories and the steps you need to take to submit a case. The first submission round took place in June, giving participants an early indication of their case’s potential. Missed the first round? You still have one final chance to enter: submit your full case by 18 September.

For experiments focused on improving performance within websites or apps. Choose this category if your case optimises user journeys, reduces friction, or drives measurable results such as higher conversion, revenue, or engagement.

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For experiments that take place outside websites or apps. Choose this category if your case focuses on campaigns, email, offline media, in-store experiences, or cross-channel journeys where impact is measured beyond on-site behaviour.

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For organisations that are building or scaling experimentation as a way of working. Choose this category if your case is about embedding experimentation in teams, processes, or decision-making and driving impact across the organisation.

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Important dates

Missed the first submission deadline in June? You still have a chance to participate. Submit your full case by 18 September. The first round gave participants an early indication of their case’s potential before investing time in a full submission.

26 June (before 17:00)
Deadline shortlist submission, only takes you 20 minutes. No strings attached.

30 June
Notification of selected shortlist submissions to start full case submission. Good to know you can still adjust your initial entry.

18 September (before 17:00)
Deadline full case submission.

28 September
Announcement of the nominees.

8 October
Jury Day: nominees present their case to the jury via an online call.

5 November
Presentations of all nominees at Experimentation Heroes 2026 and the announcement of the winners.

Questions?

If you have any questions about submitting a case, please contact DDMA:
Email: merelbracht@ddma.nl
Phone: +31 20 452 84 13

Submit case 2026

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