Submit a Case

Choose your category

Great! You’ve decided to take part in DDMA Experimentation Heroes. Below you’ll find all the categories and the steps you need to take to submit a case. New this year is a two-step submission process. First step is a short initial submission. This will save you extra time.

For experiments focused on improving performance within websites or apps. Choose this category if your case optimises user journeys, reduces friction, or drives measurable results such as higher conversion, revenue, or engagement.

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For experiments that take place outside websites or apps. Choose this category if your case focuses on campaigns, email, offline media, in-store experiences, or cross-channel journeys where impact is measured beyond on-site behaviour.

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For organisations that are building or scaling experimentation as a way of working. Choose this category if your case is about embedding experimentation in teams, processes, or decision-making and driving impact across the organisation.

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Important dates

26 June (before 17:00)
Deadline shortlist submission

18 September (before 17:00)
Deadline full case submission

28 September
Announcement of the nominees

8 October
Jury Day: nominees present their case to the jury via an online call

5 November
Presentations of all nominees at Experimentation Heroes 2026 and the announcement of the winners

Questions?

If you have any questions about submitting a case, please contact DDMA:
Email: merelbracht@ddma.nl
Phone: +31 20 452 84 13