Experimentation Heroes


An award ceremony requires a well-structured evaluation process. On this page, you will learn about how the evaluation process unfolds from start to finish.

Step 1

Once the deadline has passed and all entries have been received, the event manager collects the cases and presents them to the DDMA Committee Experimentation & Optimisation for review.

Step 2

Each member of the DDMA Committee for Experimentation & Optimisation independently evaluates the cases based on the Experimentation Maturity Model, using a point system.* The 3 categories (Conversion, Beyond Web and Experimentation Culture) encompass various themes. Each case is assigned to a specific category and theme. The cases are assessed within their respective theme group.**

Step 3

During a committee meeting, a comprehensive score per category/theme is compiled to determine the nominees. The meeting also allows for discussions to address any uncertainties surrounding a case, tied scores, or potential outliers.

Step 4

Next, the expert jury comes into play. They assess the nominated cases using the same aforementioned point system.* Based on this evaluation, they select the winners in each category and theme.

Step 5

The winners are announced during Experimentation Heroes 2024. All nominees receive a jury report providing an evaluation of their case.

*) We strive for absolute impartiality in the evaluation process. If any committee or jury member is involved in or associated with a specific case, they are excluded from the assessment.

**) The committee has the flexibility to place a case in a different category or a general theme if there are too few cases in a particular theme or if the chosen theme is not the most appropriate for the committee.