DDMA

Experimentation Heroes

The date is set: on Thursday November 5th 2026, we will come together again for the 10th edition of DDMA Experimentation Heroes. This year, the event will take place at Hotel CASA in Amsterdam.

And if you’re curious to see who took home the top prizes in each category last year, be sure to check out the retrospective.

Back in 2025

What we do

About Experimentation Heroes

The heart of the event lies in highlighting the very best work in Experimentation and the heroes who are behind that. Each case will be extensively explored, providing you with practical tips and actionable insights that you can apply to your own business endeavors. Discover the secrets behind their success and unlock a world of inspiration and knowledge divided over the following topics:

Conversion
Beyond Web
Experimentation Culture

Are you going to be one of our Experimentation Heroes that will be gracing our stage this year? Then starting prepping your case now.

The submission period of Experimentation Heroes 2025 has closed. Get your tickets instead to see the nominees on stage.

Get your Tickets

Benefits of competing

Curious about the potential benefits of participation? The advantages are numerous. Here are some of them listed below:

Recognition and Prestige: Enhance the credibility of your organization.
Media Attention: Winning or even just participating can result in media coverage and publicity.
Feedback from the Jury: Stimulate further development in experimentation and testing.
Benchmarking and Best Practices: Gain a platform to benchmark your performance against other leading companies.
Team Spirit and Motivation: Participation or winning recognizes the team’s efforts, making you an attractive employer for talent.

Who should definitely attend?

These are just a few examples of roles that could benefit from attending Experimentation Heroes.

Marketing Manager
Online Marketeer
CRO Specialist
E-commerce Manager
Digital Analyst
UX/UI Designer
Web Developer
Copywriter

It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.

News

Odido, ANWB and PostNL win DDMA Experimentation Heroes 2025

During DDMA Experimentation Heroes 2025 in the Social Hub Amsterdam, the winners were announced. Odido, ANWB, and PostNL took home the awards in the categories Conversion, Beyond Web, and Experimentation Culture, while Topbloemen received the Next Gen Heroes A…

6 November 202... Read more

The Changing Role of the AI-Enhanced CRO Specialist

AI was already a hot topic in previous years, but in 2025 it is rapidly becoming the most used term in digital marketing. How to leverage the power of AI seems to be on everyone’s mind, however really translating a good idea into an actionable item on the road…

4 November 202... Read more

From Isolated Tests to Intelligent Optimisation: Monetate on the Future of Experimentation

With experimentation becoming a given in today’s digital landscape, the real question is no longer whether organisations should experiment, but how they can make it an integral part of their business across marketing, sales, product, and even IT. Added to that…

3 November 202... Read more

News archive

Location

Due to renovations at The Social Hub, we’re moving next door this year. DDMA Experimentation Heroes 2026 will take place at Hotel CASA in Amsterdam.

Accessibility

Back in 2024

DDMA Experimentation Heroes 2024

On Thursday, 7th November 2024, the winners of the 8th and final edition of the DDMA Experimentation Heroes were announced. This year, the ceremony was held live at The Social Hub Amsterdam City in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.