DDMA

Experimentation Heroes

On 5 November 2026, DDMA Experimentation Heroes returns for its 10th edition at Hotel CASA Amsterdam. Hear directly from the teams behind standout experimentation cases and discover the ideas, results and lessons behind their work. Expect real-world insights across Conversion, Beyond Web and Experimentation Culture that you can take back to your own organisation.

Get your Ticket

News

Eight cases, three awards: Experimentation Heroes 2026 nominees announced

Eight cases, three awards: Experimentation Heroes 2026 nominees announced

The nominees for DDMA Experimentation Heroes 2026 have been announced. Eight cases from OHRA, DPG Media, Centraal Beheer, JBL, ANWB, Achmea and Univé are competing for an award this year. On Thursday, 5 November, the nominees will present their cases at Hotel …

28 September 2... Read more
The Experimentation Bottleneck Is Disappearing. What Happens Next?

The Experimentation Bottleneck Is Disappearing. What Happens Next?

For years, experimentation teams have faced the same problem: more ideas than they have the resources to test. A CRO manager has a hypothesis. A marketer wants to try a new message. A product team spots an opportunity. But before any of those ideas can become …

9 October 2026 Read more
From isolated A/B tests to real customer problems: how Odido experiments across the entire journey

From isolated A/B tests to real customer problems: how Odido experiments across the entire journey

What happens when experimentation is not just about conversion, but also about what a change actually means for the customer? With its Bowers NPS Boost case, Odido won the Conversion Award at DDMA Experimentation Heroes 2025. The case stood out because Odido l…

5 October 2026 Read more
News archive
Program

Join us for Experimentation Heroes, an extraordinary event dedicated to showcasing the remarkable experimentation cases submitted by industry leaders. Immerse yourself in an afternoon filled with insightful presentations and valuable learnings that will revolutionize your business practices.

Program

What we do

About Experimentation Heroes

On November 5, Experimentation Heroes brings together the very best work in experimentation and the heroes behind it. Brands with outstanding experiments are invited to submit their cases, and ultimately, nine brands will present their work live on stage at the event.

Each case will be explored in depth, providing you with practical tips and actionable insights that you can apply to your own business. Discover the secrets behind their success and unlock a world of inspiration and knowledge, divided across the following topics:

  • Conversion
  • Beyond Web
  • Experimentation Culture

In addition, the event features an inspiring keynote speaker and an interactive session designed to actively engage attendees and deepen your understanding of experimentation in practice.

About Experimentation Heroes

Submit your case

Curious about the potential benefits of participation? The advantages are numerous. Here are some of them:

  • New: the two-step rocket submission
    Start with a quick entry. The initial submission takes you only about 20 minutes. If you’re selected for the shortlist, you’ll know it’s worth investing time in the full case.
  • Submit quickly, refine later
    Once you’re shortlisted, it’s time to develop your full submission.
    Good to know: you can still adjust your initial entry.
  • Media Attention: Winning or even just participating can result in media coverage and publicity.
  • Feedback from the Jury: Stimulate further development in experimentation and testing.
  • Benchmarking and Best Practices: Gain a platform to benchmark your performance against other leading companies.
  • Team Spirit and Motivation: Participation or winning recognizes the team’s efforts, making you an attractive employer for talent.

As a company, you can submit a case every year! You can be nominated again each year, and even win.

The submission period of Experimentation Heroes 2026 has closed.

Is this event for you?

These are just a few examples of roles that could benefit from attending Experimentation Heroes.

  • Marketing Manager
  • Online Marketeer
  • CRO Specialist
  • E-commerce Manager
  • Digital Analyst
  • UX/UI Designer
  • Web Developer
  • Copywriter
  • Customer Experience Consultant
  • Search Specialist
  • Optimization Lead

It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.

Get your Ticket

Location

Due to renovations at The Social Hub, we’re moving next door this year. DDMA Experimentation Heroes 2026 will take place at Hotel CASA in Amsterdam.

Accessibility

Back in 2025

DDMA Experimentation Heroes 2025

On Thursday, 6th November 2025, the winners of the 9th and final edition of the DDMA Experimentation Heroes were announced. The ceremony was held live at The Social Hub Amsterdam City in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.

Back in 2025