DDMA

Experimentation Heroes

On 5 November 2026, we will come together for the 10th edition of DDMA Experimentation Heroes in Hotel CASA in Amsterdam. New this year is our award process: the two-step rocket submission. You start with a quick entry that only takes 20 minutes of your time! Get ready to launch.

Submit your Case

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What we do

About Experimentation Heroes

On November 5, Experimentation Heroes brings together the very best work in experimentation and the heroes behind it. Brands with outstanding experiments are invited to submit their cases, and ultimately, nine brands will present their work live on stage at the event.

Each case will be explored in depth, providing you with practical tips and actionable insights that you can apply to your own business. Discover the secrets behind their success and unlock a world of inspiration and knowledge, divided across the following topics:

  • Conversion
  • Beyond Web
  • Experimentation Culture

In addition, the event features an inspiring keynote speaker and an interactive session designed to actively engage attendees and deepen your understanding of experimentation in practice.

About Experimentation Heroes

Submit your case

Curious about the potential benefits of participation? The advantages are numerous. Here are some of them:

  • New: the two-step rocket submission
    Start with a quick entry. The initial submission takes you only about 20 minutes. If you’re selected for the shortlist, you’ll know it’s worth investing time in the full case.
  • Submit quickly, refine later
    Once you’re shortlisted, it’s time to develop your full submission.
    Good to know: you can still adjust your initial entry.
  • Media Attention: Winning or even just participating can result in media coverage and publicity.
  • Feedback from the Jury: Stimulate further development in experimentation and testing.
  • Benchmarking and Best Practices: Gain a platform to benchmark your performance against other leading companies.
  • Team Spirit and Motivation: Participation or winning recognizes the team’s efforts, making you an attractive employer for talent.

As a company, you can submit a case every year! You can be nominated again each year, and even win.

Submit your Case

Is this event for you?

These are just a few examples of roles that could benefit from attending Experimentation Heroes.

  • Marketing Manager
  • Online Marketeer
  • CRO Specialist
  • E-commerce Manager
  • Digital Analyst
  • UX/UI Designer
  • Web Developer
  • Copywriter
  • Customer Experience Consultant
  • Search Specialist
  • Optimization Lead

It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.

Get your Ticket

News

Odido, ANWB and PostNL win DDMA Experimentation Heroes 2025

Odido, ANWB and PostNL win DDMA Experimentation Heroes 2025

During DDMA Experimentation Heroes 2025 in the Social Hub Amsterdam, the winners were announced. Odido, ANWB, and PostNL took home the awards in the categories Conversion, Beyond Web, and Experimentation Culture, while Topbloemen received the Next Gen Heroes A…

The Changing Role of the AI-Enhanced CRO Specialist

The Changing Role of the AI-Enhanced CRO Specialist

AI was already a hot topic in previous years, but in 2025 it is rapidly becoming the most used term in digital marketing. How to leverage the power of AI seems to be on everyone’s mind, however really translating a good idea into an actionable item on the road…

From Isolated Tests to Intelligent Optimisation: Monetate on the Future of Experimentation

From Isolated Tests to Intelligent Optimisation: Monetate on the Future of Experimentation

With experimentation becoming a given in today’s digital landscape, the real question is no longer whether organisations should experiment, but how they can make it an integral part of their business across marketing, sales, product, and even IT. Added to that…

News archive
Location

Due to renovations at The Social Hub, we’re moving next door this year. DDMA Experimentation Heroes 2026 will take place at Hotel CASA in Amsterdam.

Accessibility

Back in 2025

DDMA Experimentation Heroes 2025

On Thursday, 6th November 2025, the winners of the 9th and final edition of the DDMA Experimentation Heroes were announced. The ceremony was held live at The Social Hub Amsterdam City in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.

Back in 2025