Experimentation Heroes

7 November 2024

The registration for DDMA Experimentation Heroes 2024 is officially open. Got an experiment (series) that deserves a stage? Choose a category and start working on your entry now!

Submit a case

What we do

About Experimentation Heroes

The heart of the event lies in highlighting the very best work in Experimentation and the heroes who are behind that. Each case will be extensively explored, providing you with practical tips and actionable insights that you can apply to your own business endeavors. Discover the secrets behind their success and unlock a world of inspiration and knowledge divided over the following topics:

  • Conversion
  • Beyond Web
  • Experimentation Culture

Are you going to be one of our Experimentation Heroes that will be gracing our stage this year? Then starting prepping your case now.

More about the categories

Benefits of competing

Curious about the potential benefits of participation? The advantages are numerous. Here are some of them listed below:

  • Recognition and Prestige: Enhance the credibility of your organization.
  • Media Attention: Winning or even just participating can result in media coverage and publicity.
  • Feedback from the Jury: Stimulate further development in experimentation and testing.
  • Benchmarking and Best Practices: Gain a platform to benchmark your performance against other leading companies.
  • Team Spirit and Motivation: Participation or winning recognizes the team’s efforts, making you an attractive employer for talent.

Who should definitely attend?

These are just a few examples of roles that could benefit from attending Experimentation Heroes.

  • Marketing Manager
  • Online Marketeer
  • CRO Specialist
  • E-commerce Manager
  • Digital Analyst
  • UX/UI Designer
  • Web Developer
  • Copywriter

It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.



Registration for DDMA Experimentation Heroes is Now Open

Registration for DDMA Experimentation Heroes is Now Open

On Thursday, November 7, the most outstanding work in experimentation and optimization will be celebrated at DDMA Experimentation Heroes 2024. From today, ambitious experimentation specialists can submit their cases across three categories: Conversion, Experim…

PostNL, TomTom en DELTA Fiber winnen DDMA Experimentation Heroes

PostNL, TomTom en DELTA Fiber winnen DDMA Experimentation Heroes

DDMA, branchevereniging voor data en marketing, maakt vandaag bekend welke Experimentation Heroes in de prijzen zijn gevallen. PostNL, TomTom en DELTA Fiber gaan met de winst naar huis in respectievelijk de categorieën Conversie, Experimentation Culture en Omn…

Optimization vs Personalization: How They Differ, Can Collaborate, and Learn from Each Other

Optimization vs Personalization: How They Differ, Can Collaborate, and Learn from Each Other

While website optimization, achieved through A/B testing and various research methods, represents a more commonly practiced approach, personalization is still emerging. We definitely see more companies embracing Conversion Rate Optimization (CRO), testing and …

News archive

Experimentation Heroes 2024 will take place in The Social Hub Amsterdam City.


Back in 2023

DDMA Experimentation Heroes 2023

On Tuesday, 31 October 2023, the winners of the 7th and final edition of the DDMA Experimentation Heroes were announced. This year, the ceremony was held live at Pakhuis de Zwijger in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.

Back in 2023