Experimentation Heroes

Speakers

On November 7th, we indulge ourselves in the best cases the field of Experimentation has to offer. Visitors can count on a program packed with knowledge and inspiration. Check them out below.

Tickets
Speakers

Els Aerts

Co-founder
AGConsult

LinkedIn

The 7 Deadly Sins of User Research

While it’s great to see a surge in interest and appreciation for user research, not all research is actually helpful or even reliable. In this talk, Els teaches you how to spot the good from the bad. So you can make better decisions for your business and your customers based on trustworthy research insights.

Craig Sullivan

CEO
Optimise Or Die

LinkedIn

Designing the future

Craig has spent 9 months testing out the ideas contained in his “AI Playbook: for CRO, UX and Experimentation”, a free book for product teams to learn the fundamental principles of using conversational AI. What happened when companies used the book? What did they start doing and what did they build? In this talk, Craig will show you how AI tech can help improve the quality, speed and efficiency of common tasks. You’ll also learn why augmenting your work with AI can increase the quality and diversity of ideas, experiments and product changes. By rewiring the entire product stack with AI assist, you can do more, faster and better.