Experimentation Heroes

Speakers

On November 5th, we indulge ourselves in the best cases the field of Experimentation has to offer. Visitors can count on a program packed with knowledge and inspiration. Check them out below.

Tickets
Speakers

Keynote

Lucia van den Brink

CEO & Founder | The Initial

Lucia van den Brink has been experimenting for more than 10 years. Her company, The Initial, now focuses on building and scaling experimentation programs for companies generating over €100 million per year. Their goal is to enable companies to run CRO independently and to help them set up the processes and systems needed to do so.

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Nominees 2026
Maarten Volbeda

Maarten Volbeda

Webanalist/CRO-specialist & Chapterlead ANWB

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Jurryt Visser

Jurryt Visser

Nominee Category Experimentation Culture Lead UX Research | Centraal Beheer Achmea

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Sally Bakker

Sally Bakker

Nominee Category Experimentation Culture Global CRO Manager | HARMAN Lifestyle Audio. Brands: JBL, Harman Kardon, AKG

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Ties van der A

Ties van der A

Nominee Category Beyond Web Customer Experience | Univé

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Bas Hulst

Bas Hulst

Nominee Category Conversion Lead UX Research | OHRA

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Thomas van Dommelen

Thomas van Dommelen

Nominee Category Conversion CRO specialst | DPG Media

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Lars Harmsen

Lars Harmsen

Nominee Category Conversion Senior CRO Specialist | Centraal Beheer

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Wesley Merken

Wesley Merken

Nominee Category Beyond Web CRO Specialist | DPG Media

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Speakers 2026 | Sponsored Cases
Luke Price

Luke Price

Digital Feedback Specialist Netigate

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