Melanie Kyrklund
Global Head of Experimentation
Specsavers
LinkedIn
Changing behaviour to scale experimentation
This is a story about people and leading them through change. Join us to hear how Specsavers shifted from a centralised to a Centre of Excellence model with a goal of doubling the number of experiments being run – on the same budget! In this session you will hear how Specsavers used the Influencer framework to build a culture of experimentation, one behaviour at a time.
