Speakers - Experimentation Heroes

Keynotes

Melanie Kyrklund

Global Head of Experimentation
Specsavers

Changing behaviour to scale experimentation

This is a story about people and leading them through change. Join us to hear how Specsavers shifted from a centralised to a Centre of Excellence model with a goal of doubling the number of experiments being run – on the same budget! In this session you will hear how Specsavers used the Influencer framework to build a culture of experimentation, one behaviour at a time.

Bart Meerdink

Bart is Managing Partner and lead lecturer at Beeckestijn Business School. He’s an enthusiastic digital strategist and AI explorer. With a solid background in digital marketing, Bart helps a wide range of organizations and course participants every year shape and roll out their digital and AI strategy, for major Dutch and European brands.

Managing Partner
Beeckestijn Business School

5 key skills for you to thrive beyond web

Jobs appear, disappear, and evolve. Your role is changing fast! Which AI and digital skills do you truly need? How far should you take them? Where can you still add uniquely human value? Which skills will be in higher demand, and which will matter less in the age of AI? Bart will take you on a journey through the most important developments and show what businesses will need next.