NEWS

Gain valuable insights here, including information about upcoming speakers, tips for participating in the awards, and stay up-to-date with the latest news about DDMA Experimentation Heroes.

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Blog
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Interviews
Nieuws
The Experimentation Bottleneck Is Disappearing. What Happens Next?
Blog

The Experimentation Bottleneck Is Disappearing. What Happens Next?

9 October 2026 Read more
From isolated A/B tests to real customer problems: how Odido experiments across the entire journey
Interviews

From isolated A/B tests to real customer problems: how Odido experiments across the entire journey

5 October 2026 Read more
The bottleneck in customer feedback just moved
Blog

The bottleneck in customer feedback just moved

1 October 2026 Read more
Eight cases, three awards: Experimentation Heroes 2026 nominees announced
Nieuws

Eight cases, three awards: Experimentation Heroes 2026 nominees announced

28 September 2... Read more
Beyond A/B testing: how ANWB experiments when traditional testing isn’t an option
Interviews

Beyond A/B testing: how ANWB experiments when traditional testing isn’t an option

11 September 2... Read more
Experimentation Heroes 2026 launches new quick entry submission process
Nieuws

Experimentation Heroes 2026 launches new quick entry submission process

11 May 2026 Read more
Odido, ANWB and PostNL win DDMA Experimentation Heroes 2025
Nieuws

Odido, ANWB and PostNL win DDMA Experimentation Heroes 2025

6 November 202... Read more
The Changing Role of the AI-Enhanced CRO Specialist
Blog

The Changing Role of the AI-Enhanced CRO Specialist

4 November 202... Read more
From Isolated Tests to Intelligent Optimisation: Monetate on the Future of Experimentation
Interviews

From Isolated Tests to Intelligent Optimisation: Monetate on the Future of Experimentation

3 November 202... Read more
From Profiling to AI-Powered Personalisation: How Traveldeal Created Tailor-Made Journeys for Every Visitor
Cases

From Profiling to AI-Powered Personalisation: How Traveldeal Created Tailor-Made Journeys for Every Visitor

20 October 202... Read more
DDMA Announces Nominees for DDMA Experimentation Heroes 2025
Nieuws

DDMA Announces Nominees for DDMA Experimentation Heroes 2025

29 September 2... Read more
Experimentation Hero in Focus: Timo Stegeman – From isolated tests to working in themes
Interviews

Experimentation Hero in Focus: Timo Stegeman – From isolated tests to working in themes

18 September 2... Read more