Sponsor presentation: Yellowgrape

Empowering Inclusivity: The Urgency of Digital Accessibility and Practical Steps Forward

Nick Schaperkotter

14:25 - 14:40

Discover the opportunities and challenges presented by the upcoming European Accessibility Act (EEA), set to take effect in mid-2025. This significant legislation will require companies to enhance their websites’ digital accessibility, aligning with industry standards and guidelines
This presentation will delve into the fundamental principles of digital accessibility, explaining its importance and the benefits it can bring to businesses. Attendees will receive practical guidance on initiating the process of creating a more inclusive online environment.
Seize this chance to stay ahead in accessibility and transform your website into a more welcoming space.

Nick Schaperkotter

Head of UX & ExperimentationYellowgrape

Nick Schaperkotter is Head of UX & Experimentation at Yellowgrape, where he built the CRO department from the ground up into a multidisciplinary team with a strong experimentation culture. With a background at Dentsu (iProspect), Nick connects strategy and hands-on execution, viewing CRO as a continuous, value-driven process rather than isolated tests. He champions collaboration across teams and stresses the importance of a long-term vision in experimentation. Nick sees AI as a catalyst, but only when the fundamentals are solid. His core belief: experiments are for learning, not ego—true growth comes from embracing insights, even from failed tests.