Moderator Subroom 2

Robin Sellaiyah (moderator)

Robin’s passion is to understand & learn from user insights via quantitative and qualitative validation methods to improve the user journey experience by not only sharing concrete actionable recommendations, but also providing implementation support to organizations. He has 5+ years of experience in Web Analytics and Experimentation (CRO/User studies) for websites, eCommerce and portals surrounded by a B2C and B2B (corporate) environment. As Optimization Lead at Philips, he is currently responsible for optimizing the digital customer journey within the B2B healthcare target group.