Empowering partner case Yellowgrape

”Using AI to optimize product pages”

Leonie Eckhardt & Martijn Versteeg

15:25 - 15:40

During this session, Leonie and Martijn will present the latest phase of e-commerce personalization at Yellowgrape. Discover how we integrate predictive values with advanced APIs from platforms like ChatGPT, increase the level of personalization, and apply anticipatory insights for a unique, conversion-increasing online experience and learn from our case example Traveldeal.

Leonie Eckhardt

Customer Journey Strategist / CRO ConsultantYellowgrape

Leonie Eckhardt has been in the center of Yellowgrape’s CRO and Customer Journey team for over two years now. Besides her role in experimentation and qualitative research methods, her expertise lies in making the strategic connections between teams. Translating business targets to practical experiments.

Martijn Versteeg

Customer Journey ConsultantSpotler i.s.m. Yellowgrape

With over 10 years of online marketing experience, both client-side and agency-side, Martijn has gained deep, hands-on insight into every aspect of the customer journey. Martijn is passionate about continuous experimentation and personalization, always seeking new ways to optimize and tailor the customer experience. By testing innovative approaches and leveraging data-driven insights, he ensures that every touchpoint feels relevant and delivers maximum impact.