Design for Impact – Improve Customer Experience and Drive Business Growth with Conversion Design

Erin Weigel

13:40 - 14:10

Many people make design decisions based on personal opinion, which is often ineffective. But proven visual, content, and interaction tweaks can boost sales by millions.
Why? Because customer-centered design combined with the scientific method makes products quantifiably better. As products improve, both businesses and their customers thrive. And making things better—not just different—is the heart of conversion design. In this talk Erin shares the Conversion Design process, which you and your team can align around to drive impact within your organizations.

Erin Weigel

Senior Product Design Manager • Design Systems, Accessibility & OperationsDeliveroo

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.
Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.
She has A/B tested thousands of design changes at, the world’s largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are conversion design and building experimentation cultures. She’s currently writing Design for Impact: Improve Customer Experience and Drive Business Growth with Conversion Design, published by Rosenfeld Media, which will be released in 2024.

Learn more about Erin and all the stuff she does at
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