Design for Impact – Improve Customer Experience and Drive Business Growth with Conversion Design
Many people make design decisions based on personal opinion, which is often ineffective. But proven visual, content, and interaction tweaks can boost sales by millions.
Why? Because customer-centered design combined with the scientific method makes products quantifiably better. As products improve, both businesses and their customers thrive. And making things better—not just different—is the heart of conversion design. In this talk Erin shares the Conversion Design process, which you and your team can align around to drive impact within your organizations.