The nominees for the DDMA Experimentation Heroes awards have been revealed. The shortlisted companies include Odido, DPG Media, Primera, Vattenfall, NS International, Albert Heijn, De Efteling, KLM, and Ben. Each nominee will present their case at the DDMA Experimentation Heroes event on November 7 at The Social Hub in Amsterdam, where the winners in three categories will also be announced.
Tickets available at: experimentationheroes.com/tickets
Mark de Winter (Clickvalue), Chair of the DDMA Committee Experimentation & Optimization, remarkes: “This year’s submissions are impressive in both quantity and quality. The sheer number of entries highlights the energy and ambition driving experimentation in the field. The cases range from large corporations to SMEs, offering a rich variety. The overall standard was exceptionally high, with very few submissions falling short. Innovation is a key theme, with entries showcasing AI applications, machine learning, other statistical models, and collaborations with scientific institutions. We’re also seeing more cases focused on fostering a culture of experimentation, reflecting the growing integration of experimentation and optimization within organizations.”
The Nominees
Experimentation Heroes in the Conversion Category
- Odido
- DPG Media
- Primera
Experimentation Heroes in the Experimentation Culture Category
- Vattenfall
- NS International
- Albert Heijn
Experimentation Heroes in the Beyond Web Category
- De Efteling
- KLM
- Ben
In addition to these main awards, DDMA will also present the Lindeboom Hero Award to a non-nominated case that shows exceptional promise for the future. All entries are automatically considered for this award.
The Jury
This year’s DDMA Experimentation Heroes jury consists of five industry experts: Lucia van de Brink (IncreaseConversionRate.com), Cameron van Uytrecht (Insight ProdX), Jorden Lentze (Booking.com), and Arnout van Scherpenzeel (The Sharing Group). These professionals will announce the winners in each category on November 7.
About DDMA Experimentation Heroes
DDMA Experimentation Heroes will take place on November 7, 2024, at The Social Hub in Amsterdam. The event will spotlight the most innovative experiments in the marketing sector, offering inspiration and recognition to the industry’s top talent. Organized by DDMA, the trade association for data and marketing, the event is co-hosted by the DDMA Committee for Experimentation & Optimization, with support from Optimizely, SiteSpect, and Yellowgrape.