Back in 2023

DDMA Experimentation Heroes 2023

Tuesday 31 October 2023, Amsterdam – The DDMA Experimentation Heroes 2023 were won by PostNL, TomTom and DELTA Fiber going home with the win in the Conversion, Experimentation Culture and Omnichannel categories respectively. Thuiswinkel.org won the Lindeboom Hero Award as the case with the most potential.

The winners of the DDMA Experimentation Heroes 2023 Awards

Winner Category Conversion 2023:

PostNL

 

Winner Category Experimentation Culture 2023:

TomTom

 

Winner Category Omnichannel 2023:

DELTA Fiber

 

Winner Category Lindeboom Hero Award 2023:

Thuiswinkel.org

 

Download slide decks

DDMA Experimentation Heroes 2023 Category Conversion ANWB

DDMA Experimentation Heroes 2023 Category Conversion ANWB

DDMA Experimentation Heroes 2023 Category Omnichannel ANWB

DDMA Experimentation Heroes 2023 Category Omnichannel ANWB

DDMA Experimentation Heroes 2023 - Lukas Vermeer - How To Run Many Tests At Once - Interaction Avoidance and Detection

DDMA Experimentation Heroes 2023 - Lukas Vermeer - How To Run Many Tests At Once - Interaction Avoidance and Detection

DDMA Experimentation Heroes 2023 Category Conversion PostNL

DDMA Experimentation Heroes 2023 Category Conversion PostNL

DDMA Experimentation Heroes 2023 Category Experimentation Culture TomTom

DDMA Experimentation Heroes 2023 Category Experimentation Culture TomTom

Nominees & Speakers 2023
Chantal van de Vecht

Chantal van de Vecht

Nominee Category Experimentation Culture CRO Specialist & Behaviour Designer | Centraal Beheer

Raoul van Tol

Raoul van Tol

Nominee Category Omnichannel Lead Online Marketing | Nederlandse Loterij

Lennart Voerman

Lennart Voerman

Nominee Category Conversion Digital Innovation Manager | Polaroid

Bjarn Brunenberg

Bjarn Brunenberg

Nominee Category Experimentation Culture Growth & Experimentation Lead | TomTom

Robin Hofman

Robin Hofman

Nominee Category Conversion Web analyst | PostNL

Sanne Aarnink

Sanne Aarnink

Nominee Category Conversion CRO lead | PostNL

Roos van Dam

Roos van Dam

Nominee Category Experimentation Culture CRO specialist | Odido

Robert de Kok (moderator)

Robert de Kok (moderator)

Moderator CRO Specialist | DELTA Fiber

Stefan van de Weijer

Stefan van de Weijer

Nominee Category Experimentation Culture Lead UX-Research | Centraal Beheer

Anna Hut

Anna Hut

Nominee Category Omnichannel Webanalist en Conversiespecialist | ANWB

Mariska Buijs

Mariska Buijs

Nominee Category Conversion CRO-specialist | ANWB

Erin Weigel

Erin Weigel

Senior Product Design Manager • Design Systems, Accessibility & Operations Deliveroo