Beyond the Cookie Wall: What’s Risky and What’s Still Possible

Cookies are crumbling, the rules remain vague, and the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) is tightening the screws. Every month, around 50 organizations receive warning letters about non-compliant cookie banners, statements and settings.

So what does that mean for you as a marketer? What’s allowed, what’s risky, and where can you experiment without crossing the line? In this session, we’ll cut through the legal fog and explain what’s actually happening with cookie compliance. You’ll learn what DPA’s are focusing on, how much room you still have to test privacy-friendly analytics, and why an update to the Cookie Law is overdue.

To stay in the spirit of Experimentation Heroes: we’ll explore practical options such as using limited analytical cookies and alternative measurement setups that help you stay compliant while still learning from your audience. Because data collected the wrong way isn’t just illegal — it’s useless.

Leave with a futureproof approach to data collection that works in practice. No legal jargon, just clear actions you can take now.