The Changing Role of the AI-Enhanced CRO Specialist

Nick Schaperkotter

14:05 - 14:20

AI is rapidly transforming the world of CRO, reshaping both the tools we use and the role of the CRO specialist itself. In this presentation, Nick explores what it means to be an AI-Enhanced CRO specialist: how you can harness AI to work smarter, faster, and with greater impact, without losing sight of human expertise and judgment. You’ll discover a practical, phased approach to AI adoption, providing your team with a clear path forward in this evolving landscape.

Nick Schaperkotter

Head of UX & ExperimentationYellowgrape

Nick Schaperkotter is Head of UX & Experimentation at Yellowgrape, where he built the CRO department from the ground up into a multidisciplinary team with a strong experimentation culture. With a background at Dentsu (iProspect), Nick connects strategy and hands-on execution, viewing CRO as a continuous, value-driven process rather than isolated tests. He champions collaboration across teams and stresses the importance of a long-term vision in experimentation. Nick sees AI as a catalyst, but only when the fundamentals are solid. His core belief: experiments are for learning, not ego—true growth comes from embracing insights, even from failed tests.