Experimentation AI:
Designing the future

Craig has spent 9 months testing out the ideas contained in his “AI Playbook: for CRO, UX and Experimentation”, a free book for product teams to learn the fundamental principles of using conversational AI. What happened when companies used the book? What did they start doing and what did they build? In this talk, Craig will show you how AI tech can help improve the quality, speed and efficiency of common tasks. You’ll also learn why augmenting your work with AI can increase the quality and diversity of ideas, experiments and product changes. By rewiring the entire product stack with AI assist, you can do more, faster and better.