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DDMA Experimentation Heroes 2025

Thursday 6th November 2025, Amsterdam – DDMA, the data and marketing industry association, proudly announces the winners of the DDMA Experimentation Heroes 2025 awards. Odido, PostNL, and ANWB, and Topbloemen were honored for their achievements in the categories of Conversion, Experimentation Culture, and Beyond Web, respectively. Topbloemen also received the Next Gen Heroes Award, recognizing their case as having the greatest potential.

The winners of the DDMA Experimentation Heroes 2025 Awards

Winner Category Conversion 2025:

Odido

 

Winner Category Experimentation Culture 2025:

PostNL

 

Winner Category Beyond Web 2025:

ANWB

 

Winner Category Next Gen Heroes Award 2025:

Topbloemen

 

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DDMA Experimentation Heroes '25 -Nick Schaperkotter - Yellowgrape - The Changing Role of the AI-Enhanced CRO Specialist

DDMA Experimentation Heroes '25 -Nick Schaperkotter - Yellowgrape - The Changing Role of the AI-Enhanced CRO Specialist

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DDMA Experimentation Heroes '25 - Niels Horsman & Martijn Ras - ANWB - Causal Impact Analyse – Branded Search test Wegenwacht ANWB – Beyond Web

DDMA Experimentation Heroes '25 - Niels Horsman & Martijn Ras - ANWB - Causal Impact Analyse – Branded Search test Wegenwacht ANWB – Beyond Web

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DDMA Experimentation Heroes '25 - Marit Groot Zevert - VodafoneZiggo - Avoid KPI tunnel vision for optimal business growth VodafoneZIggo Experimentation Culture​​

DDMA Experimentation Heroes '25 - Marit Groot Zevert - VodafoneZiggo - Avoid KPI tunnel vision for optimal business growth VodafoneZIggo Experimentation Culture​​

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DDMA Experimentation Heroes '25 - Bart Meerdink - Beeckestijn Business School - 5 key skills for you to thrive beyond web

DDMA Experimentation Heroes '25 - Bart Meerdink - Beeckestijn Business School - 5 key skills for you to thrive beyond web

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DDMA Experimentation Heroes '25 - Amanda Macapagal - INTERSPORT - From Olympic tradition to Data-led transformation Building an experimentation culture at Intersport

DDMA Experimentation Heroes '25 - Amanda Macapagal - INTERSPORT - From Olympic tradition to Data-led transformation Building an experimentation culture at Intersport

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DDMA Experimentation Heroes '25 - Isa Nieuwstad - DDMA Legal - Beyond the Cookie Wall What’s Risky and What’s Still Possible

DDMA Experimentation Heroes '25 - Isa Nieuwstad - DDMA Legal - Beyond the Cookie Wall What’s Risky and What’s Still Possible

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Nominees & Speakers 2025
Isa Nieuwstad

Isa Nieuwstad

Junior Legal Counsel DDMA

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Amanda Macapagal

Amanda Macapagal

Global UX Lead, Digital Intersport International Corporation (IIC) Intersport

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Sanne Aarnink

Sanne Aarnink

CRO lead PostNL

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Laura Mensink

Laura Mensink

CRO lead PostNL

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Marit Groot Zevert

Marit Groot Zevert

Experimentation Specialist & Web analyst Vodafone Ziggo

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Rens Driessen

Rens Driessen

Senior Online Sales Manager Odido

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Stephani Finn

Stephani Finn

Technical Product Manager Heineken

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Gabriel Wilson

Gabriel Wilson

Product Owner Heineken

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Thiago de Moraes Tardioli

Thiago de Moraes Tardioli

Senior CX Growth Specialist Heineken

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Stefan Van de Weijer

Stefan Van de Weijer

UX Design & Research Centraal Beheer Achmea

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Michiel Peters

Michiel Peters

Technisch Webanalist & Optimalisatie Expert Centraal Beheer Achmea

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Florian van der Peet

Florian van der Peet

Team Lead Marketing Science KLM

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