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DDMA Experimentation Heroes 2024

Thursday 7th November 2024, Amsterdam – DDMA, the data and marketing industry association, proudly announces the winners of the DDMA Experimentation Heroes 2024 awards. Primera, NS International, KLM, and Mepal were honored for their achievements in the categories of Conversion, Experimentation Culture, and Beyond Web, respectively. Mepal also received the Lindeboom Hero Award, recognizing their case as having the greatest potential.

The winners of the DDMA Experimentation Heroes 2024 Awards

Winner Category Conversion 2024:

Primera

 

Winner Category Experimentation Culture 2024:

NS International

 

Winner Category Beyond Web 2024:

KLM

 

Winner Category Lindeboom Hero Award 2024:

Mepal

 

Download slide decks

DDMA Experimentation Heroes '24 - Albert Heijn

DDMA Experimentation Heroes '24 - Albert Heijn

DDMA Experimentation Heroes '24 - DPG Media

DDMA Experimentation Heroes '24 - DPG Media

DDMA Experimentation Heroes '24 - Keynote Craig Sullivan

DDMA Experimentation Heroes '24 - Keynote Craig Sullivan

DDMA Experimentation Heroes '24 - Odido

DDMA Experimentation Heroes '24 - Odido

DDMA Experimentation Heroes '24 - OPTIMA (KLM)

DDMA Experimentation Heroes '24 - OPTIMA (KLM)

DDMA Experimentation Heroes '24 - Sponsor Presentation - Yellowgrape

DDMA Experimentation Heroes '24 - Sponsor Presentation - Yellowgrape

DDMA Experimentation Heroes '24 - Vattenfall

DDMA Experimentation Heroes '24 - Vattenfall

DDMA Experimentation Heroes '24 - NS-International

DDMA Experimentation Heroes '24 - NS-International

DDMA MEMBER ONLY - Experimentation Heroes '24 - Els Aerts - Seven Deadly Sins of User Research

DDMA MEMBER ONLY - Experimentation Heroes '24 - Els Aerts - Seven Deadly Sins of User Research

Nominees & Speakers 2024
John Tran

John Tran

Digital Analytics & CXO Lead Vattenfall NL

Marco Moerman

Marco Moerman

Manager Sales Behoud Vattenfall NL

Hans Nauta

Hans Nauta

CRO Analyst NS International

Eline van Baal

Eline van Baal

Consumer Psychologist (NIP) NS International

Sjors van Essen

Sjors van Essen

Experimentation specialist Albert Heijn

Chantal van de Veen – Velseboer

Chantal van de Veen – Velseboer

Product Manager Experimentation Albert Heijn

Robbert van Gorp

Robbert van Gorp

Product Owner IT & Digital – Apps De Efteling

Jenny Oortwijn

Jenny Oortwijn

Conversie specialist Ben

Tijmen Kort

Tijmen Kort

Global Marketing Data Scientist KLM

Dirk de Raaff

Dirk de Raaff

Head of Quantitative Marketing KLM

Renato Kruiniger

Renato Kruiniger

CRO Specialist Service Odido

Rowan van Sonsbeek

Rowan van Sonsbeek

E-Commerce manager Primera