Mark your calendar: November 6, 2025, we’re back at The Social Hub in Amsterdamfor a full day dedicated to the best in experimentation, CRO and optimization. Expect inspiring cases, honest lessons, and bold experiments.
The heart of the event lies in highlighting the very best work in Experimentation and the heroes who are behind that. Each case will be extensively explored, providing you with practical tips and actionable insights that you can apply to your own business endeavors. Discover the secrets behind their success and unlock a world of inspiration and knowledge divided over the following topics:
Conversion
Beyond Web
Experimentation Culture
Are you going to be one of our Experimentation Heroes that will be gracing our stage this year? Then starting prepping your case now.
The submission period of Experimentation Heroes 2025 has closed. Get your tickets instead to see the nominees on stage.
Curious about the potential benefits of participation? The advantages are numerous. Here are some of them listed below:
Recognition and Prestige: Enhance the credibility of your organization.
Media Attention: Winning or even just participating can result in media coverage and publicity.
Feedback from the Jury: Stimulate further development in experimentation and testing.
Benchmarking and Best Practices: Gain a platform to benchmark your performance against other leading companies.
Team Spirit and Motivation: Participation or winning recognizes the team’s efforts, making you an attractive employer for talent.
Who should definitely attend?
These are just a few examples of roles that could benefit from attending Experimentation Heroes.
Marketing Manager
Online Marketeer
CRO Specialist
E-commerce Manager
Digital Analyst
UX/UI Designer
Web Developer
Copywriter
It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.
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On Thursday, 7th November 2024, the winners of the 8th and final edition of the DDMA Experimentation Heroes were announced. This year, the ceremony was held live at The Social Hub Amsterdam City in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.
