April Mullen – Maslow’s hierarchy of needs: Email edition
Maslow’s hierarchy of needs: Email edition
Marketing academies often reference Abraham Maslow’s famous Hierarchy of Needs, which is based on his 1943 paper “A Theory of Motivation.”. In lt, Maslow shared his theory of human psychological growth in humans, called the “hierarchy of needs.” Given the personal nature of email, we’ll explore how this concept can help the needs of subscribers and serve as an email marketing strategy framework.