Here are the 2023 DDMA Experimentation Heroes

03 October 2023

The nominees for DDMA Experimentation Heroes have been revealed. The nominees are: ANWB (2 times), Centraal Beheer, DELTAFiber, Odido, Polaroid, Nederlandse Loterij, TomTom, and PostNL. They will present their cases during DDMA Experimentation Heroes on October 31 at Pakhuis De Zwijger. The winners in three categories will also be announced there.

Tickets are available at:

Frank Overbeek, Chairman of the DDMA Committee for Experimentation & Optimization: “The Committee has once again reviewed the submissions and selected the nominees who will take the stage on October 31. It’s noticeable that the level has risen this year, and that we will be welcoming a few exciting new names. We are confident that the nominated cases can offer a valuable experience to the audience with a wealth of knowledge and inspiration. Where else can you find an event with so much shared knowledge in one afternoon? We look forward to meeting all the Experimentation Heroes on the 31st!”

The nominees

Experimentation Heroes in the Conversion category:

  • ANWB
  • Polaroid
  • PostNL

Experimentation Heroes in the Experimentation Culture category:

  • Centraal Beheer
  • Odido
  • TomTom

Experimentation Heroes in the Omnichannel category (new category):

  • ANWB
  • DELTA Fiber
  • Nederlandse Loterij

In addition to the main awards mentioned above, DDMA will also present the Lindeboom Hero Award to a non-nominated case with great promise for the future. All submissions automatically participate in this category.

The jury

The jury for DDMA Experimentation Heroes this year consists of five experts in the field: Lucia van de Brink (Increase Conversion, Denise Visser (, Cameron van Uytrecht (Insight ProdX), Jorden Lentze (, and Arnout van Scherpenzeel (The Sharing Group). These industry professionals will announce the winners in each category on October 31.