An award ceremony requires a well-structured evaluation process. On this page, you will learn about how the evaluation process unfolds from start to finish.
Once the deadline has passed and all entries have been received, the independent event manager collects the cases and presents them to the DDMA Committee Experimentation & Optimisation for review.
Each member of the DDMA Committee for Experimentation & Optimisation independently evaluates the cases based on the Experimentation Maturity Model, using a point system.* The 3 categories (Conversion, Omnichannel and Experimentation Culture) encompass various themes. Each case is assigned to a specific category and theme. The cases are assessed within their respective theme group.**
During a committee meeting, a comprehensive score per category/theme is compiled to determine the nominees. The meeting also allows for discussions to address any uncertainties surrounding a case, tied scores, or potential outliers.
Next, the expert jury comes into play. They assess the nominated cases using the same aforementioned point system.* Based on this evaluation, they select the winners in each category and theme.
The winners are announced during Experimentation Heroes 2023. All nominees receive a jury report providing an evaluation of their case.
*) We strive for absolute impartiality in the evaluation process. If any committee or jury member is involved in or associated with a specific case, they are excluded from the assessment.
**) The committee has the flexibility to place a case in a different category or a general theme if there are too few cases in a particular theme or if the chosen theme is not the most appropriate for the committee.