Experimentation Heroes

The very first edition of DDMA Experimentation Heroes (formerly known as the Dutch CRO Awards) will take place on Tuesday, October 31st. This day promises to be brimming with inspiration as the cream of the crop in the Netherlands take to the stage to present their most outstanding experiments.

Are you interested in participating? Check out the the Hero Categories and choose one in which you want to compete

Check out the categories

What we do

About Experimentation Heroes

The heart of the event lies in highlighting the very best work in Experimentation  and the heroes who are behind that. Each case will be extensively explored, providing you with practical tips and actionable insights that you can apply to your own business endeavors. Discover the secrets behind their success and unlock a world of inspiration and knowledge divided over the following topics:

  • Conversion
  • Omnichannel
  • Experimentation Culture

In addition, several keynote speakers will take to the stage, covering various experimentation topics, divided over three tracks. Get your tickets now!


New name, new form

With the first edition of DDMA Experimentation Heroes (formally known as the DDMA Dutch CRO Awards) the program has been completely revamped. Previously, it consisted of a series of presentations by all nominees and keynotes. Now, the schedule is divided over three different areas, each with its own theme. Visitors now have the opportunity to choose the cases that interests them the most and delve deeper into them. Additionally, the event is fully English-speaking for the first time. Tickets are available from today at experimentationheroes.com.

As the event reaches its climax, we will announce the winners in each category, recognizing the exceptional achievements of some of these Experimentation Heroes.

Submit case

Who should definitely attend?

These are just a few examples of roles that could benefit from attending Experimentation Heroes.

  • Marketing Manager
  • Online Marketeer
  • CRO Specialist
  • E-commerce Manager
  • Digital Analyst
  • UX/UI Designer
  • Web Developer
  • Copywriter

It’s important to note that attending the event is not limited to specific job profiles. Professionals from various disciplines can derive value from the knowledge exchange and networking opportunities.


Registration for DDMA Experimentation Heroes 2023 is now open

Registration for DDMA Experimentation Heroes 2023 is now open

On Tuesday, October 31, the most outstanding achievements in experimentation and optimization will be celebrated at DDMA Experimentation Heroes 2023 (formerly known as the Dutch CRO Awards). Ambitious Experimentation specialists can now submit their case in th…

Beter Bed, VodafoneZiggo, Kruitbosch en Lobbes.nl winnen DDMA Dutch CRO Awards

Beter Bed, VodafoneZiggo, Kruitbosch en Lobbes.nl winnen DDMA Dutch CRO Awards

Donderdag 3 november, Amsterdam – DDMA maakt vandaag de winnaars van de DDMA Dutch CRO Awards 2022 bekend. VodafoneZiggo, Beter Bed, en Kruitbosch vielen in de prijzen in respectievelijk de volgende categorieën: Conversie (2 winnaars), Experimentation Culture …

Hoe kun je doorlopend innoveren binnen CRO?

Hoe kun je doorlopend innoveren binnen CRO?

Bij CRO draait alles om groei. Groei door optimalisatie en innovatie. CRO als discipline groeit ook en is dus volop in ontwikkeling. Daarom is het belangrijk om als CRO-organisatie doorlopend te optimaliseren en te innoveren, aldus Maurice Beerthuyzen, Managin…

News archive
Pakhuis de Zwijger
Piet Heinkade 179
1019 HC Amsterdam
+31 20 624 63 80


Back in 2022

Dutch CRO Awards 2022

On Thursday, November 3rd, 2022, the winners of the 6th and final edition of the DDMA Dutch CRO Awards were announced. This year, the ceremony was held live at B. Amsterdam in Amsterdam, where all the winners were recognized for their exceptional achievements. If you’re curious about who took home the top prizes in each category, be sure to check out the retrospective.

Back in 2022